How To Use SEO, SEM and Social Media To Grow Your Accounting Business

If you are going to use digital marketing in order to help promote your business, there are many different facets of this type of marketing. For example, you can use PPC advertising on Google and Facebook to get almost immediate results, shortly after having your ad approved. Search engine optimization is another form of digital marketing which is extremely popular, allowing people to generate free visitors by having multiple listings on the search engines. Finally, social media marketing is more popular than ever before because of your ability to connect with people on large social media platforms like Facebook and Twitter, allowing you to sell products on a very regular basis. However, these different types of marketing need to be done in a specific way to get results. If you have an accounting business, and you would like to start finding more clients for your company, here is how you can use all three of these very popular digital marketing strategies.


How To Use PPC Advertising For Your Accounting Business

The reason that people will choose to use pay per click marketing is that it can help them generate extremely fast results. For example, if you create an AdWords account on Google, within the span of 10 minutes, you can have your very first advertising campaign submitted for approval. It may take an hour for the approval department to look at your advertisement, as well as your landing page, to make sure that it adheres to their rules. Once it is approved, the traffic will begin to come in from both the Google search engine and also the many thousands of pages across the Internet that use Google AdSense on their websites. However, this is a digital marketing strategy that does require a substantial advertising budget. This is why many people are now turning to search engine optimization.

How To Use SEO To Generate More Clients

Search engine optimization has been around for quite some time, and the strategies that people use have been modified dramatically over the years. In the past, people were able to purchase a domain, make posts, and have many of them show up at the top of the search engine results. However, we are now in a very competitive world where people are using SEO all the time. It is important to target longtail keyword phrases that are for keywords or longer in length if you want to see rankings at the top of the search engine listings. The reason that many people will deviate from this strategy is that it can take weeks or months in order to see top listings where you can start generating a sizable amount of traffic. That’s why people are also using social media marketing to complement both PPC and SEO as they try to attract more clients to their accounting business.

Social Media Marketing For Accounting Businesses

Finally, you will want to create your very own Facebook and Twitter account where you can start building a list of followers. For example, on Facebook, you simply need to post every day and get people to “like” your Facebook page. You can also use the PPC campaigns on Facebook to attract more people. The more people that follow you, the higher the probability that some of those will become your clients. Even better, if you are marketing with videos and images, these will show up on their newsfeeds, allowing them to share what you have posted with people following them, helping you to increase your number of followers.


By using a combination of PPC, SEO and social media marketing, you can take your digital marketing efforts to a much higher level. Although each of these will work independently, it simply better to utilize all three of these marketing strategies to generate more clients for your business. This will allow you to approach as many people as possible through these digital marketing techniques that have helped many accounting firms successfully acquire new clients on a regular basis. It is highly recommended that you use a digital marketing firm such as 3AM Premier SEO that can do all of this for you because it can be both confusing and time-consuming. However, you are going to offset the cost of using these professionals because of the high number of new clients that you will acquire by allowing them to use these digital marketing strategies for your accounting business.

Why is Accounting so important?

When I first started in University, I had no clue what to do. I knew that I wanted to build a skill that would help me run a business in the future but due to my lack of understanding, I started in management. Thinking that it would teach me on how to “manage” a business, I immediately realized that this was not the case. After this realization, I decided that accounting would be the perfect route because the skills that I would develop were allot more tangible.

After one year in the program, I heard about the CPA title and how challenging it was and I decided to set this as one of my goals. I knew that by having this title, I would be able to build my credibility by appearing more financially literate and that I would be able to have more leverage when negotiating loans.